1. “From the buildings in which we live and work, to the cars we drive, or the knives and forks with which we eat, everything we use was designed to create some sort of marriage between form and function.”
2. The folks at IDEO state that they are not experts in any given area. But, they do claim to be experts on the design process, which they apply to the innovation of consumer products.
3. After the team of designers is brought together, told the problem, and informed they have five days to “pull it off,” what phase of the design process do they immediately engage in? They immediately started coming up with ideas to solve the problem, or brainstorming.
4. Give two examples of what the team members did during this phase.
a. They came up with ideas or way to solve the problem.
b.They debated on which solutions proposed would be the best to solve the problem
5. List five rules-of-thumb that IDEO employees follow when they share ideas during the brainstorming phase:
a. One conversation at a time
b. stay focused on topic
c. encourage wild ideas
d. defer judgement
e. build on ideas of others
6. Why should wild (and sometimes crazy) ideas be entertained during the brainstorming phase?
Because wild ideas can sometimes end up working the best because there can be unforeseen constraints later on in the process.
7. After the brainstorming phase was over, the team narrowed down the hundreds of ideas by using sticky notes for those ideas that were not only “cool” but also buildable in a short period of time. What phase of the design process is this called? Explore possibilities.
8. IDEO believes that the ideas and efforts of a group or team will always be more successful than the planning of a lone genius.
9. Once the ideas were narrowed down and divided into categories, the group was split into four smaller teams. What phase(s) of the design process was each of these groups responsible for? The groups were responsible for shopping, safety, checkout, and finding what you're looking for.
10. The leaders at IDEO believe that playful behavior and a fun environment are two important reasons why their employees are able to think quickly and creatively to produce innovative results.
11. Sometimes, people come up with great solutions that work by trying their ideas first, and asking for permission later.
12. Design is often a process of going too far and having to take a few steps back. What phase of the design process would the critique of the four mock-ups come under? Refine the design, the 10th step.
13. Upon critique of the four teams’ models, it was obvious that none of the teams had developed an optimum solution. However, the people at IDEO believe that it is important to fail often in order to suceed sooner.
14. What percentage of the entire week’s time did it take to fabricate the final prototype? Fabricated prototype in 1 day.
15. Instead of showering his design team with a tremendous amount of praise, what did the boss require his employees to do with their new design? Improve upon their design.
16. Of all the things that we are surrounded by every day, what has not been placed through the design process? The most obvious example of something that hasn't been through the design process is in our own bodies, unless you believe we were created and improved upon by a creator.
Conclusion
1. What did you find to be the most impressive part of the team’s effort? The organization that they used with that large of a group was especially impressive in my mind.
2. What advantages are there to having a design team with members that have non-engineering backgrounds? They can sometimes come up with ideas that maybe engineers wouldn't as well as being able to provide a diversity of skill sets that can help when problems arise.
3. There was a point in the process where a self-appointed group of adults stepped up, stopped the ideas, and redirected the group to break up into teams. Why was this done? I believe this was done because they needed to get a lot done in a small amount of time and splitting up into groups was the best way to do that in their mind.
4. At the end of the video, Dave Kelly states, “Look around. The only things that are not designed are the things we find in nature.” Can you think of anything that would contradict this statement? If you believe in some sort of God, or creator of the world, then you would believe that they were made, maybe through some sort of design process. Or maybe we are just like an ant farm and this is the only world we know but in reality their is something larger out their that created us and our world and put us in it, which would probably mean that the environment that was made for us had gone through some sort of design process.
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